Common name: Pink Rice Flower


Pimelea ferruginea. Photo: D. Blumer.View image slideshow

Origin of Scientific Name

Pimelea – (Greek) pimele – fat. Derivation is unclear, but may refer to either the fleshy cotyledons (seed leaves) or the oily seeds.

ferruginea – (Latin) ferrugineus – rust-coloured.


Pimelea ferruginea is a low but erect, dense shrub that rarely exceeds 1 metre in height. Its oval leaves are bright to deep green and arranged in two rows of opposite pairs.

It is a prolific and long-flowering plant with many very small flowers appearing in dense, terminal heads from August to December. These flowers are typically pale to bright pink; however, deeper coloured forms are known as are white forms.

Very much a coastal plant, Pimelea ferruginea grows in sand dunes and rocky headlands from Port Denison, (just south of Geraldton) in the north, to Israelite Bay, (east of Esperance) on the south coast.

Horticultural tips

  • Best propagated from cuttings from firm new growth, particularly with the use of a rooting hormone gel.
  • Prefers full sun but will grow in partial shade.
  • Tolerates varying soil types but does require good drainage.
  • An excellent choice for coastal gardens.
  • Plant with a range of colour forms of varying ages.

For more horticultural tips view our Plant Notes section.

View in Kings Park

Visit Kings Park to see Pimelea ferruginea at the entry to the Western Australian Botanic Garden, in the floral clock and in the South Coast Garden on Forrest Drive.

Want more information?

Refer to the profile for this plant on the Department of Biodiversity, Conservation and Attractions' FloraBase online herbarium.

Mass flowers of Pimelea ferruginea. Photo: D. Blumer. Pimelea ferruginea flowering in Kings Park. Photo: D. Blumer.

Mounts Bay Road share path detours

The City of Perth will be undergoing works on the shared path along Mounts Bay Road from Thursday 23 March until Monday 8 May 2023. Detours through Kings Park will be in place.

Concert traffic interruptions

Road and carpark closures will occur in Kings Park and Botanic Garden on Saturday 25 March 2023 due to a concert event.

School Ball parking

Temporary parking on Fraser Avenue will not be provided for buses, limos and cars, and fines will apply.

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City of Perth E-Scooter Trial Expands through Kings Park

Visitors will be able to hire and ride e-scooters within Kings Park as part of City of Perth’s E-scooter Share Scheme from Saturday 25 March 2023.

Support for Noongar Boodja continues

Fugro has generously renewed their partnership with the Botanic Gardens and Parks Authority (BGPA) to bring another three years of the very popular ‘Noongar Boodja’ education program to Kings Park.

Rare plants stolen from Kings Park

We're devastated to announce up to 900 of WA’s rarest orchids have been stolen from the Conservation Garden in Kings Park.

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