Common name: Pink Rice Flower


Pimelea ferruginea. Photo: D. Blumer.View image slideshow

Origin of Scientific Name

Pimelea – (Greek) pimele – fat. Derivation is unclear, but may refer to either the fleshy cotyledons (seed leaves) or the oily seeds.

ferruginea – (Latin) ferrugineus – rust-coloured.


Pimelea ferruginea is a low but erect, dense shrub that rarely exceeds 1 metre in height. Its oval leaves are bright to deep green and arranged in two rows of opposite pairs.

It is a prolific and long-flowering plant with many very small flowers appearing in dense, terminal heads from August to December. These flowers are typically pale to bright pink; however, deeper coloured forms are known as are white forms.

Very much a coastal plant, Pimelea ferruginea grows in sand dunes and rocky headlands from Port Denison, (just south of Geraldton) in the north, to Israelite Bay, (east of Esperance) on the south coast.

Horticultural tips

  • Best propagated from cuttings from firm new growth, particularly with the use of a rooting hormone gel.
  • Prefers full sun but will grow in partial shade.
  • Tolerates varying soil types but does require good drainage.
  • An excellent choice for coastal gardens.
  • Plant with a range of colour forms of varying ages.

For more horticultural tips view our Plant Notes section.

View in Kings Park

Visit Kings Park to see Pimelea ferruginea at the entry to the Western Australian Botanic Garden, in the floral clock and in the South Coast Garden on Forrest Drive.

Want more information?

Refer to the profile for this plant on the Department of Biodiversity, Conservation and Attractions' FloraBase online herbarium.

Mass flowers of Pimelea ferruginea. Photo: D. Blumer. Pimelea ferruginea flowering in Kings Park. Photo: D. Blumer.

Administration car park closure

There will be limited access to the BGPA Administration building and the Kings Park Education and Learning building from Wednesday 15 June 2022 for approximately 8 weeks, due to ongoing Water Corporation works.

Water Corporation works

The Water Corporation is replacing approximately 700 metres of ageing water pipes between Mount Eliza Reservoir and Bellevue Terrace in Kings Park.

Bold Park disruption

Banksia Carpark in Bold Park is currently closed to the public due to stormwater damage.

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Floral clock debuts artistic new look

The much-loved Kings Park Floral Clock has debuted a whole new look with a modern floral makeover from an exciting artist.

Fire Ecology Burn

Researchers and bushland staff at Kings Park successfully carried out a scientific research burn in a section of Kings Park bushland earlier this month. 

New innovative AR experience launched at Kings Park

A new locally developed augmented reality experience has been launched at Kings Park in time for families to enjoy during these school holidays.

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